Just what does Panini HRX stand for? We’re looking at Highlight Reel Xperience, which is also the industry’s first video trading card. Panini HRX will roll out as a limited insert in the company’s NBA Totally Certified when June comes about.
Taking a good 18 months to develop into perfection, the Panini HRX is also the industry’s first video trading card that will be individually autographed by each featured athlete. Since each vard is personally autographed and incorporates HD-quality video that are specific to each player, you can be sure that these would be extremely pricey in the second hand market. Kinda makes me want to start collecting trading cards all over again, I remember clearly the Venom vs Spiderman hologram that was super rare back in my day.
According to Jason Howarth, Vice President of Marketing for Panini America, “We had a number of goals with Panini HRX but the overarching theme throughout every stage of development was to ensure we maintained the integrity of a trading card, and incorporated compelling content and video that was both relevant and brought sports fans closer to the world’s best athletes. Lastly, we wanted to make sure that there was a level of uniqueness and collectibility with every Panini HRX card.”
This new move might just make trading cards desirable yet again, and instead of collecting Pokemon, kids might prefer something more physical this time around if Panini gets their marketing and advertising engines just right.